Videoconferencing: Top tips for reaping the rewards in the new hybrid world

You instinctively know when something is going well.

It’s a feeling. A sense of order and synergy.

But, in business, it’s even more comforting to have real research to inform your choices.

Two years after the forced explosion of videoconferencing, companies are testing its impact on three criteria: efficiency gains, productivity gains and revenue.

And – as evidenced by new research from global strategy consulting experts Metrigy – those who have adopted the technology most effectively are now seeing significant returns on investment.

So what are the secrets to success?

And, just as important, how do these stats stack up?

“High-quality video conferencing capability is critical to the business and now we see exactly why,” says Stefan Eriksson, marketing director at Konftel, a global giant of collaboration terminals.

“The hybrid working model is now firmly established and there is no turning back. The smartest companies take advantage of the resulting opportunities.

“Embracing this new culture can be a tricky challenge, but the rewards are now there to see.”

Konftel, which invented the first conference call more than 30 years ago, is well qualified to provide tips and advice.

He predicts a continued increase in hybrid working: a revolution that will inspire growing demand for higher quality terminals.

And he thinks many organizations will create a new ecosystem with a central office used to house customers, foster inspiration and facilitate collaborative sessions; complemented by virtual interaction via flexible work and meeting options.

In his opinion, the most successful companies:

  • Give employees choice of workplace
  • Provide them with more video and audio devices to work from home
  • Deploy video to all or most physical office meeting rooms
  • Use video for most meetings and consider it essential business technology
  • Consider meeting rooms’ ability to support multiple high-value meeting applications
  • Update audiovisual equipment in meeting rooms every three years

“Three years ago, many organizations had only one audio-only conference phone and no video conferencing capability,” says Eriksson.

“Ease of use and user confidence have increased dramatically over this time, as have the number of popular collaboration platforms.

“That means it’s important to use flexible, vendor-neutral hardware that works across these multiple platforms and is both easy to use and configure.

“But the main message is that quality matters.

“The better the quality of the device, the better the return on investment.”

Metrigy agrees.

Its latest 160-page report on hybrid working – based on nearly 400 global companies with an average annual revenue of $1.4 billion* – identified a “successful group” that is experiencing cost savings, an increase in incomes and above-average productivity gains thanks to investments in high technologies. – quality collaboration technology.

More effective collaboration, more efficient meetings, increased project capacity and reduced travel costs are some of the many benefits achieved.

Just over 70% of these “best performers” felt it was important to equip their employees with high-quality devices

Nearly 60% of the group uses video for most meetings, and 45% of all companies surveyed say they have seen an increase in video usage over the past three months.

Successful companies are also less likely to see the office as a place for work, but also as a collaboration center for meetings and face-to-face interactions.

The research also highlights how the growing use of video inspires greater success, with higher levels of video use in all meeting rooms and broader levels of general deployment.

“Organizations looking to maximize the impact of video conferencing may need to reconfigure and retool their meeting rooms,” says Eriksson.

“We have developed a room guide to guide them through this process.

“It is also now completely ubiquitous for users to use their own devices to access the apps and collaborative tools they prefer.

“So we developed a Bring Your Own Meeting plan to help ensure that people have the same familiarity and confidence no matter what platform they use or what meeting they join. .

“Finally, organizations should expect video conferencing to play even more of a role in the future, so the ability to easily expand their systems is critical.

“All of Konftel’s technology is modular and can grow with their needs; performance improvements to revamped rooms.”

Not that successful hybrid work is ALL about the tech.

People also play a huge role and it is important to recognize what change means for individuals.

As the transition accelerates, it is essential to consult with staff, keep them engaged and plan ahead.

“It’s all part of the journey,” says Eriksson.

“Of course, it’s important for organizations to grow at a pace that suits them, but it’s now clear that video conferencing – and the quality of equipment – ​​is a key driver of long-term growth.

“That means it’s time to act now.”

*The Unified Communications Management and Endpoints 2021-22 report was produced by strategic consulting analysts Metrigy. The study highlights effective methods to support remote, in-office and hybrid collaboration.

To learn more about how Konftel can help you and your customers’ business thrive in a hybrid workplace, visit