In the words of the great Fatboy Slim, we’ve come a long, long way together, through the hard times and the good. For airlines, this is a very relevant sentiment.
Airlines have been one of the hardest hit businesses in recent years and in many cases have been forced to scale back operations to barebones. Fewer planes, fewer employees, smaller flights, less frequent flights – all that jazz.
With a positive health outlook and countries reopening, airlines are finally able to return to the roaring times of yore, to catch up with demand that is currently outpacing availability. This has sent flight prices skyrocketing, with flights sold out for months to some popular destinations.
If you still want to travel, but are raising your eyebrows at market prices right now, not everything will be bad news forever. Despite unprecedented demand and crazy prices, flight offers will continue to exist and may even increase.
Why flight deals will be back
The airlines are happy that the flights they operate are mostly full. They are less excited about the fact that they are still pulling planes out of storage, struggling to get flight crews “up to date,” and struggling to acquire enough personnel to meet demand. .
And they’re even less thrilled that they’re only selling two flights a day in some markets, when they used to sell six or more. More full flights, more profit, happy days. This is precisely why there is good news for future passengers.
There is pressure on pricing and availability right now because operations have not yet returned to 100%.
Airlines are eager to grow again – and going into growth mode means bringing back more daily flights to more places. It also means flying bigger planes. They all want to gain a bigger share of each travel market.
Upgrading to bigger planes means more pressure on sales. Adding more flights means more pressure on sales. When those two things happen, and competitors do the same, prices will have to come down.
Also, people are spending fake money right now.
Inflation is an easy blame right now, but the truth is most people are spending long, unused airline vouchers accumulated before and during the global pandemic.
This has created a funny money effect in the market, because people are not as sensitive to money that is already “spent”, effectively. It’s easier for someone to part with $900 for an economy class ticket to Europe when it’s just good old money.
As the vouchers are consumed and people begin to think clearly again, the public will also play a role in setting future prices. As long as health situations remain stable, so will the desire to see the world, but the crazy pent-up demand we’re seeing right now can’t last forever. It’s a bit like a bottle of champagne.
Good deals exist right now
In the past week alone, there have been shock $900 business class tickets from the US to Europe, $1,500 tickets from Europe to Hawaii and incredible short-haul deals to the States United States, Europe, South America, the Middle East, Africa and beyond.
This pressure to fill planes as flights become more frequent and planes get bigger again is real, and much of it depends on timing. Setting up Google Flights alerts will help ensure that if prices change drastically when a new flight launches or a new airline launches an itinerary, you’ll know about it.
Of course, flexibility doesn’t hurt either. If you can handle FOMO, traveling in the shoulder season or fall when everyone is back at work and the kids are in school can cut hundreds of tickets, in any cabin.
Also, the ultimate tip: don’t be afraid to scan the window. Sometimes business class might be the same price as economy, or if business is expensive, first might not be that bad comparatively. The premium economy also remains a great place, for so many reasons.
Flight offers are returning despite demand. You just have to make sure you’re in the right place with the right alerts set as they do.