No-frills Allegiant Air shamelessly caters to vacationers, but the overwhelming coronavirus pandemic he also spotted a new type of traveler.
In late August, the Las Vegas-based airline plans to start selling travel packages from Las Vegas, including non-stop plane tickets and a hotel room. The land: Fly, stay, work and play.
“We are working with one of Las Vegas’ leading resort operators to seize the opportunities presented by the increase in remote working,” said Scott DeAngelo, airline marketing director, during the call for airline results Wednesday. “The business traveler paying on the Corporate Card is now giving way to individual travelers paying their own way to work remotely, but away from home. ”
The targets: professionals in the major cities served by Allegiant, including Oakland, California; Cincinnati; Indianapolis; Rockford, Illinois, outside of Chicago; and even near Phoenix, DeAngelo said in an interview with USA TODAY.
Why Las Vegas? Allegiant flies to 58 cities from McCarran International Airport, and the Las Vegas Strip is filled with empty venues as convention and meeting activity is gone and is unlikely to return in the near future. CES, the giant consumer tech show that kicks off the convention season each year in January, said this week that the 2021 show will be virtual rather than in person.
This all adds up to cheap travel packages, especially as the summer vacation season draws to a close and Allegiant and other airlines battle for an even smaller pool of travelers.
For a four-night weekday single stay at the MGM Grand in mid-September, the airline is currently selling airfare and hotel packages from Indianapolis to Las Vegas on its website for $ 340 including taxes but excluding seat allocation, baggage and hotel fees.
From Cincinnati to Las Vegas, sample mid-October prices for a three-night stay at Flamingo Las Vegas start at $ 227; the luxurious Bellagio, $ 638.
DeAngelo said that Las Vegas casino hotels, used to welcoming business travelers from all over the world, have all the amenities travelers need, including business centers, reliable Wi-Fi and meeting suites, if required.
“You have properties that are perfectly appointed,” he said. “It’s not like, ‘Oh, you know what, I’m having a bad reception because I’m heading for the mountains.’ ”
The big catch, of course: the array of restaurants and nightlife in Las Vegas, including gambling.
“Why would you be strapped in there in your studio or in your home office when you could work during the day… and play at night?” DeAngelo said.
Allegiant spokesperson Hilarie Gray compared it to the WeWork collaborative workspace, but with world-class pools, restaurants, shops and gambling on-site.
DeAngelo said that Allegiant came up with the idea of targeting remote workers from its research showing that about 5% of its recent customers say they were traveling for a combination of business and leisure, as well as media coverage of individual destinations and hotels posing as ideal work. home spots.
“Consumers have already started to do it in small quantities,” he said. “Working from anywhere is the new normal. “
MGM Resorts is the largest operator of casino hotels on the Las Vegas Strip, with properties such as MGM Grand, New York-New York, Mandalay Bay, Aria and Park MGM.
MGM spokesperson Brian Ahern declined to comment on any marketing partnership with Allegiant.
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