To boost domestic tourism, Air New Zealand has brought back its Mystery Breaks packages, where your vacation destination comes as a surprise. Rose Dykins Reporting
Air New Zealand has reintroduced its Mystery Breaks offer – for domestic travel only – where customers book a package holiday without knowing where they are going.
The airline’s Mystery Breaks offering includes popular vacation destinations where all travel arrangements are taken care of, including destination selection.
Customers simply set their budget by choosing from a ‘Grand’, ‘Luxury’ or ‘Luxury’ stay and select the date they wish to travel. They also name a destination they would rather avoid. Two days before departure, travelers receive an itinerary indicating where they are going on vacation.
The “Luxury” package category is a new addition for the latest iteration of Mystery Breaks. It includes flights, five-star accommodation with breakfast and dinner included, and a luxury rental car.
All Mystery Breaks packages include flights to one of Air New Zealand’s 20 domestic destinations, accommodation in an Accor hotel with breakfast included, and airport transfers or a rental car from Avis.
Packages start from NZ$599 (£312) per person and can be booked now on the Air New Zealand website.
The revival of Air New Zealand’s Mystery Breaks offering is part of the airline’s efforts to boost domestic travel since New Zealand’s international borders have been closed due to Covid-19.
Mystery Breaks itineraries include a sunrise experience at Tairawhiti Gisborne (the first city in the world to see the sun every day), tasting local food and wine in Blenheim, or discovering street art, heritage architecture and wild penguins in Dunedin.
“We’re really delighted to have refreshed Mystery Breaks – it’s part of our contribution to boosting local tourism,” said Jeremy O’Brien, Air New Zealand’s chief brand and marketing officer. “Previously, these packages were primarily purchased by corporate customers, but we have further developed the packages to appeal to leisure travellers.
“It saves the admin from booking a vacation – you don’t have to research and plan all the separate items – all you have to do is get on the plane. They’re also a great gift option because you don’t need a name or date to buy a voucher – the recipient can decide at a later date.
Globetrender has previously reported on the surprise trip trend and its appeal to those seeking spontaneity and excitement on their next trip. At a time when many of us are struggling to make plans without a lot of pre-planning, risk assessment and restrictions, Globetrender predicts a resurgence in the surprise trip trend.
Not only do surprise trips appeal to travelers’ sense of adventure, but they also allow travel providers to create packages with their unused inventory – like hotel nights or available flights – making it a way effective in increasing revenue.
What is the next step ? Downloadable trend reports HERE